$ Interaction and control over the plot development, decide what should happen next.
$ Most popular genres include: Comedy, Horror, Science Fiction, Romantic or 2 or 3 together for example, "The Bounty Hunter" movie is a romantic comedy.
$ Internet Users
$ Audience response is centred to the development of the plot.
Forms And Conventions
$ Direct address to the audience.
$ Cliffhaner at the end of an episode
$ Episodic structure
$ Characters develop over time
$ Short duration
Representations
$ Focus on every day life
$ Relationships
$ We see the target audience on the screen, (i.e. gammers, geeks, teenagers)
$ Focus on technology
Institutions
$ Non-professional or unknown actor/actress
$ Low production values. (They are fairly cheap to make)
$ Dedicated production companies
$ Often amateur produced
$ Increasingly TV spin off
$ Potential copy right issues over production
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